By Brandon Smith
One of the most favored propaganda tactics of establishment elites and the useful idiots they employ in Marxist and cultural-Marxist circles is to relabel or redefine an opponent before they can solidly define themselves. In other words, elites and Marxists will seek to “brand” you (just as corporations use branding) in the minds of the masses so that they can take away your ability to define yourself as anything else.
Think of it this way: Say you want to launch an organization called “Movement Blue,” and you and others have gone through great struggle to grow this organization from the ground up. However, just as your movement is about to achieve widespread recognition, someone else comes along, someone with extensive capital and media influence, and they saturate every outlet with the narrative that your movement is actually more like “Movement Red,” and that Movement Red is a terrible, no-good, bad idea. They do such a good job, in fact, that millions and millions of people start calling you “Movement Red” without even knowing why, and they begin to believe all the negative associations that this label entails.