Diet Soda Makers Sued Over Deceptive, False and Misleading Advertising
By Dr. Mercola
Low- or no-calorie artificial sweeteners such as aspartame are typically used to sweeten so-called “diet” foods and beverages in lieu of calorie-rich sugar or high fructose corn syrup. The idea is that consuming fewer calories will result in weight loss. However, research has firmly refuted such claims, showing that artificial sweeteners actually produce the complete opposite effect.
- By lowering appetite suppressant chemicals and encouraging sugar cravings, artificial sweeteners raise your odds of weight gain. They also promote insulin resistance and related health problems, just like sugar
- Two years ago, a consumer group asked the Federal Trade Commission and the Food and Drug Administration to investigate Coca-Cola Co., PepsiCo Inc. and other companies for false advertising
- Class-action lawsuits have now been filed against Coca-Cola Co., PepsiCo, Dr Pepper Snapple Group and Dr Pepper/Seven Up Inc., charging them with false advertising for the deceptive use of the word “diet”
- By using the word “diet” in their brands and advertising, a reasonable consumer would think the drinks are a diet or weight loss aid — a notion refuted by scientific evidence
- Each of the three lawsuits cover a class of consumers living in New York, who between October 16, 2011, and present day purchased Coca-Cola, Pepsi or Dr Pepper brand diet beverages